It has now become very important to target keywords that are long to rank on Google and drive traffic that is more intent oriented (generally referred to as Long Tail Keywords). Since these are the keywords with more accurate and genuine intent and you can drive some very quality traffic to the website.
Learn the different ways to find them and how to use them practically in our immersive bootcamp program. However, these long-tail keywords are less competitive and so we can use them and target them to bring traffic to our website and also nurture those visitors to leads (setting up a funnel and drive these visitors to conversion path).
Keywords which are 2-3 words are generally expensive and have heavy competition in Google Ads. So it always advised that we spend time to find long-tail keywords and target them by writing some amazing content to bring those intent-based searchers to your website. It is also easy to rank for the Longtail keywords high in Google Search results by doing SEO. You can learn SEO techniques in our Digital Marketing Bootcamp Program.
Note: One good way to find these long-tail keywords in Google Ads are by implementing Dynamic Search Ads, and then check the search terms (SQR reports) where the ads were triggered.
I am sharing some ways on how one can find long-tail keywords for their business and use them in their Google Ads campaigns and SEO strategies.
Use Google Suggest for Search Terms on Google:
It is a great way to focus on Google to find phrases or long-tail keywords that may be relevant and more specific in nature. Go to google.com and search for your business and it’s services using some known keywords, the Google Suggest feature will help you with some variations of search terms that are relevant to the current search term.
If it appears in Google Suggest, it is understood that people are using those phrases to search for the kind of business you are involved in.
All the more, it has been a disputed subject as some experts say that if you keep searching for some long-tail search terms on Google.com for few days from few unique IP addresses and try and tell everyone to search for that long-tail words for few times, then Google would consider that and suggest your phrases on Google.com to users when they are searching for keywords that may be relevant to the business.
Also note, it is not confirmed anywhere and also not a good practice as well. But, it that works for your business then Good for you.
Use Answerthepublic.com to find questions about any topic. This is a great resource to find some great content creation ideas around long-tail keywords.
Use Blog About by Impact, to find some amazing headlines for the content that you wish to create using the long-tail keywords.
Learn more about how to find long tail keywords for any business and drive traffic organically can help businesses in their pursuit of growth. Join our Digital Marketing Bootcamp to become a real digital marketer using the most advanced digital marketing skills in real-time.