Facebook Pixel Mastery Course

 Improve your confidence, capabilities and performance as a Facebook Marketer.

I still hear from a lot of Facebook advertisers who aren’t yet using the powerful Facebook pixel — or aren’t using it to its full potential. Most people give excuses like it’s confusion and the intimidation of it being technical to ignorance of what pixel would do and whether it’s needed at all.

Is the Facebook pixel really needed? Heck yeah, it is. For every reason imaginable!

Without Pixel implementation, you’re limiting yourself and staying away from the most popular targeting options in Facebook. You will be able to accurately track conversions with pixel. How in the world do you measure  the pixel?. You can’t optimize the campaigns for conversions. You can’t do any of the crazy measurement stuff.

You know… you can’t market what you can’t measure. Become a Facebook Marketing Rockstar with this Facebook Pixel Mastery Course.

NOTE: This Facebook Pixel Mastery Course is only for experienced Facebook Marketers and not for someone who is just beginning with Facebook Ads.

 What you’ll learn

In this course, you’ll learn everything you’ve ever wanted to know about Facebook Pixel!. Your campaigns will always be underperforming and you are missing out on the most important part of Facebook Marketing itself, Pixel. You’ll receive the following:

  • Step-by-step guide to setting up the Facebook Pixel the right way, with Prashanth leading you through the entire process
  • Easy-to-follow modules for various complex and confusing concepts, including pixel connection, adding new platforms, data sources, attribution windows, and much more
  • Real-time reports, scenarios, and screenshots from folks already using the FB Pixel and how they’re translating those results into action
  • Resource list of helpful videos, tutorials, and articles for additional clarity and context.

Who is this for?

If you’re curious what all the fuss is about Facebook Pixel and if it’s actually going to help you drive results, increase your client’s marketing budget, and/or demystify the customer’s path to purchase with Facebook Funnels in Analytics.

  • You feel like other Facebook marketers and agencies know something you don’t when it comes to Pixel.
  • You’ve already set up Facebook Pixel but you’re not sure if you took the proper steps.
  • You haven’t yet set up Facebook Pixel and you want to ensure everything is in tip-top shape moving forward.
  • You need clearer, more concise answers you can share with your team and your clients.
  • You want more informative reports that you can pull effortlessly.

Send Custom Parameters with Pixel
10X Effective FB Campaigns & ROI

You can’t become an effective FB marketer without FB Pixel.
 FB Pixel is no more a choice today, it’s a necessity for all marketers in 2020.
Learn Tips, Tricks and Best Practices for implementing Pixel to Boost Conversions.
Most Facebook Campaigns fail since they don’t utilize pixel in their strategy

Facebook pixel, it’s a small snippet of code Facebook provides in your ad account that should be placed between the HEAD tags of every page of your website. Facebook tracks the actions of visitors on your website with Pixel and help you in optimizing campaigns.

Again, most marketers simply copy the code, you need to study the pixel. The FB pixel is a 2 part code. One is within Script tags and other within no script tags. We’ll study the significance of both of them.

Once it’s there on the website, magic can happen. Without it, no magic. Watch our playlist on Facebook Pixels on YouTube: Become a rockstar Facebook Marketer with this Facebook Pixel Mastery Course.

NOTE: This Facebook Pixel Mastery Course is only for experienced Facebook Marketers and not for someone who is just beginning with Facebook Ads.

Website Custom Audiences

When the pixel is on your website, Facebook knows when someone visits. They know what page they visited and when. As a result, you can create some pretty amazing audiences that you can market to.

  • All of your website visitors during the past 1-180 days
  • People who visited a particular page or group of pages
  • People who visited a particular page but not others
  • People who executed certain events X number of times or valued at X dollars

That’s just scratching the surface, but you get the point. I’ve created hundreds — even thousands — of these audiences that are critical to succeed.

Conversion Tracking

One of the most important things for a Facebook Marketer is to implement conversion tracking. Without conversion tracking, you can’t measure the ROI’s. You need to learn to implement Standard Events and Custom Conversions, Facebook knows what a conversion is based on users activity on your website.

So if anyone hits those pages with Standard Event code or that were defined as a conversion with Custom Conversions, Facebook can report that back to you.

  • First, you have to be sure to tell Facebook to track conversions. I have no idea why you wouldn’t, it’s one of the most powerful stuff in Facebook after all.

If you were optimizing for a conversion, Facebook will automatically report those conversions. But if you were optimizing for something else — like traffic — Facebook won’t tell you conversions by default.

Custom Conversions

Since the Facebook pixel is already on your website, Facebook knows when someone visits and what pages they visited. As a result, you can define where the confirmation of purchase happens i.e. thank you page of a particular product is by simply telling Facebook that URL.

No extra code required. Custom Conversions are useful. We’ll again get to why in a second. These events help you optimize your conversion campaigns and tells Facebook what you want to achieve and find related people who are more likely to complete the event action.

Conversion Optimization

If you don’t create Standard Events and/or Custom Conversions, you also won’t be able to optimize for conversions…

When you select the Website Conversions campaign objective, you’re forced to select a conversion event for Facebook to optimize for. The beauty is that if you have the pixel on your website and Facebook knows what a conversion is, they start understanding what type of people convert. And that data allows Facebook to show your ads to people within your audience most likely to perform that conversion.

Say 'NO' to Marketing Mediocrity
Without Pixel, you can't scale campaigns

Facebook Ads will never work with Powerful Pixel Setup.
Improve your confidence, capabilities & performance as a FB Marketer.
Learn Tips, Tricks and Best Practices for implementing Pixel to Boost Conversions.
Learn 100+ Custom Audiences that successful marketers implement

Dynamic Ads using Pixel

If you have a big e-commerce site, you need the pixel. It’s a must. But even if you’re using it, you may not be taking advantage of Dynamic Ads

If you have hundreds or thousands of products, it may not be reasonable to create individual ads based on the specific pages people visited and actions they took. But with the pixel and Standard Events, you can create dynamic ad templates…

This way, what appears in the ad will depend upon user behavior. Again, thanks to the Facebook pixel.

If you don’t have the Facebook pixel on your website, you have an uphill battle. Move beyond regular campaigns with this Facebook Pixel Mastery Course.

Your targeting is second-rate. Tracking your results is damn near impossible. You can’t optimize for the action you actually want.

Rockstar Facebook Markeer

  • An Introduction to the Facebook Pixel
  • Extensive training on using GTM + FB pixel
  • Implement amazing custom Events using FB pixel
  • Traffic: Website Custom Audiences
  • 100+ Custom Audiences that successful marketers implement
  • Complete training on Custom Conversions and Standard Events
  • Optimization, Tracking, and Measurement Strategies

NOTE: This Facebook Pixel Mastery Course is only for experienced Facebook Marketers and not for someone who is just beginning with Facebook Ads.