Creating content for the website and advertising threads is very important to the survival of one’s company. users are always on the lookout for something or the other that inspires them or teaches them.
A great deal of time and effort switches into making that content, therefore it appears a pity to utilize it only once. That is why it is extremely important to optimize your content. Digital Marketing is not just to be out there to sell, sometimes its also important to add value to the user in his buying cycle.
Remember, the very reason why millions of users are using the internet is because they want to consume content and that content can be in the form of a text or an image or an infographic or a video or a podcast etc.
Content optimization is just using or converting content to be used in another format or merchandise, also known as circumstance. Circumstance is the surroundings, situation, environment, history or settings that clarify or define the content. It differs from content creation and far easier. There are four basic principles of content optimization that we’ll have a look at in the Digital Marketing landscape.
Learn to understand the concepts of each of them in detail in our digital marketing bootcamp.
Reuse – the initial principle of content optimization is reusing the same content in various places. It is possible to serve the identical content up in the type of an article, and ezine article, site posts, web directories, e-mails, and so forth.
Repurpose – In this case, you use the same content in various circumstances or formats. The same content that’s presented in a teleseminar might then be prepared for a glorious demonstration, multiple articles, or multiple blog posts.
Repackage – the identical content basis may be revised and polished for distinct marketplaces. A good example of this will be using the same content from the class on teleseminars being revised into a class on book tours or internet optimization.
Recycle – the identical content could be cycled through again. This will be illustrated when you want to use the content worked in the past to reuse it and drive more engagement.
Repeat – If there were a 5th R to these principles, it’d be to Repeat.
The entire concept of inbound marketing uses content as a medium to drive traffic to the site. Inbound marketing completely depends on creating useful content for different users on different platforms and different touchpoints and drive them in their purchase journey.
Remember, our websites are not YouTube or Netflix that people should come and see and go, No, they need to engage with our website this only happens with your content.
Enroll for the Digital Marketing Bootcamp and get to learn more of such amazing things and chart your growth journey. Bootcamp is an immersive program for serious learners.