Month: April 2019

Default Page in Google Analytics. '/' and '/index.html' tracked separately in GA?


Default page in Google Analytics: Have you ever wondered how Google Analytics displays  and even though they both are same (take users to the same page), they show up as two separate entries in your reports. You can use this setting to configure Google Analytics to treat them as the same page by defining the Default page for your site: If you find these pages reported differently in analytics, only then you...

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How page value is calculated in Google Analytics?


Page Value is the average value that Google assigns for a page that a user visited before landing on the goal page or completing an e-commerce transaction (or both). This page value is intended to give you an idea of which page in your site contributed more to your overall site's revenue. If the page wasn't involved (path the user took on your website) in an ecommerce transaction for your website in any way, then the Page Value for...

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Does your FB Clicks Traffic in FB ads appear inconsistent with Google Analytics??


Please know that, Not every FB ad Click is really a click to the website. FB counts Likes, Shares, Comments, Lead ad form visits as Link Clicks. To troubleshoot this discrepancy, you have to add custom columns in the Facebook ads account. Link Clicks: Not every link click is a click to the website. Since FB counts likes, shares and comments as link clicks. You will also find a column named unique link clicks.Outbound Clicks: This column shows...

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