Month: October 2018

How to Capture Missing Impr. & Clicks with DSA?


Dynamic Search Ads Benefits: Dynamic Search ads (DSA) are an advanced Google Ads feature that dynamically generates the Ad Text i.e. Headline and chooses the Display URL and Final URL. It is different from DKI’s (Dynamic Keyword Insertion). Both DKI and DSA dynamically creates & updates the Ad Texts. Key difference is DKI uses a syntax and DSA does not use any syntax in the ad text. Another Key difference is DKI uses Keywords (i.e. DKI...

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